Challenge
Keppel sought to commemorate its 60th anniversary in 2025 with a bold, unifying brand campaign that resonated across business units, stakeholders, and the public. The challenge was to develop a cohesive SG60 campaign concept that could stretch across digital, social, print, and environmental formats—while reinforcing Keppel’s forward-looking identity and nation-building legacy.
Solution
We developed and executed a multi-platform creative strategy, aligning SG60 visuals and messaging tightly with Keppel’s brand DNA. This included a hero creative concept, integrated key visuals, and thematic content across all major touchpoints—LinkedIn, newspapers, internal comms, and public-facing activations. Every asset was meticulously crafted to amplify brand consistency while making each medium feel bespoke.
Outcome
The campaign elevated Keppel’s SG60 milestone into a compelling narrative of progress and purpose. With a unified visual system and precise media execution, the brand enjoyed heightened engagement on social platforms, strong internal resonance, and positive public visibility—successfully reinforcing Keppel’s leadership and relevance in Singapore’s next chapter.
