Challenge
Infrastructure Asia, a government-backed initiative led by Enterprise Singapore and the Monetary Authority of Singapore, needed a stronger brand strategy and digital presence to position itself as a regional hub connecting infrastructure demand and expertise across Asia.
Solution
We were appointed to develop a comprehensive brand strategy, visual identity refresh, and a new digital ecosystem — including the main website and a partner engagement portal. The strategy clarified Infrastructure Asia’s value proposition, streamlined its stakeholder messaging, and unified brand touchpoints across communications, events, and online platforms.
Outcome
The new brand and digital platforms elevated Infrastructure Asia’s profile as a trusted connector between governments, financiers, and solution providers. The website and portal now serve as central engines for collaboration, thought leadership, and project visibility across the region.
