Challenge
Following the impact of COVID-19, AMEX Singapore experienced a significant drop in new customer acquisition and credit card spending, due to reduced travel and ongoing pandemic concerns.
Solution
Our strategy aligned with AMEX’s existing marketing plans, incorporating offers and mechanisms that resonated with their target audience. We also ensured that AMEX’s partners and merchants were fully integrated into the campaign creatives, enhancing the overall coherence and reach of the campaigns.
Outcome
The campaigns successfully increased awareness and engagement, demonstrated by higher click-through rates and improved conversions for AMEX’s spend and acquisition teams. This revitalized AMEX’s market presence and customer interactions during a critical period.
