Challenge
10x Genomics’ rapid product growth and expanding global presence created a need for stronger brand cohesion and clarity across its marketing, digital, and scientific touchpoints. Their visual system had become fragmented, and internal teams struggled to communicate the company’s innovation story consistently.
Solution
We were engaged on a design retainer to provide strategic brand guidance, visual system development, and creative support across campaigns and product communications. We redefined their design language to translate complex genomic science into clear, human-centered storytelling — spanning web, print, and event experiences.
Outcome
Through continuous collaboration till present, we established a scalable creative system that strengthened brand recognition, streamlined internal workflows, and enhanced the impact of product marketing. The partnership continues to evolve as we help 10x Genomics maintain design consistency and creative excellence across its global footprint.
